Target markets can be selected by appealing to the entire market with one marketing mix
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Target markets can be selected by appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
You might also like to view...
Billy Company's income statement showed the following: net income, $124,000; depreciation expense, $30,000; and gain on sale of plant assets, $14,000. An examination of the company's current assets and current liabilities showed the following changes as a result of operating activities: accounts receivable decreased $9,400; merchandise inventory increased $18,000; prepaid expenses decreased $6,200; accounts payable increased $3,400. Calculate the net cash provided or used by operating activities.
A) $139,000. B) $155,000. C) $145,800. D) $141,000. E) $167,000.
Which of the following organizations coordinates the Internet's systems of unique identifiers, such as IP addresses and top-level domain systems?
A) IETF B) IAB C) W3C D) ICANN