Present-day theories are primarily updated versions of older ideas

News values is:

a. the separation of "news" and "not news." b. personal conviction of media employees. c. the importance placed on various stories. d. the moral code of a certain media outlet.

In Chapter 3, “race” is approached as a sign to

a. study how different meanings have been associated with racial categories through communication over time and place. b. show how the meaning of race can be established outside of our communication. c. recognize how race is a social construct created by people and therefore can be changed. d. explore how preferred meanings regarding race have been constructed, negotiated, and contested over time.