In Chapter 3, “race” is approached as a sign to

a. study how different meanings have been associated with racial categories through communication
over time and place.
b. show how the meaning of race can be established outside of our communication.
c. recognize how race is a social construct created by people and therefore can be changed.
d. explore how preferred meanings regarding race have been constructed, negotiated, and contested over
time.

a. study how different meanings have been associated with racial categories through communication
over time and place.
c. recognize how race is a social construct created by people and therefore can be changed.
d. explore how preferred meanings regarding race have been constructed, negotiated, and contested over
time.

Communication & Mass Media

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Communication & Mass Media