Speeches and oral presentations are much like any other messages in that
A) they all require similar planning.
B) they are delivered to groups that are similar in size.
C) the interaction between the audience and speaker is similar.
D) they deal with emotional or personal issues to a similar extent.
E) they require little planning.
Answer: A
Explanation: A) Planning presentations is much like planning other business messages: You analyze the situation, gather information, select the right medium, and organize the information.
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The key idea in successful nichemanship is specialization. Which of the following specialists would most closely be identified with the characterization of being an organization that limits its selling to one customer?
A) end-user specialist B) vertical-level specialist C) customer-size specialist D) specific-customer specialist E) quality-price specialist
A major reason for using summary confirmation questions is to clarify and confirm:
A) product benefits B) product features C) customer buying conditions D) customer need perceptions E) organizational needs