A major reason for using summary confirmation questions is to clarify and confirm:

A) product benefits
B) product features
C) customer buying conditions
D) customer need perceptions
E) organizational needs

C

Business

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Indicate whether the statement is true or false.

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For which of the following products would a differentiation approach based on customer

training be a necessity? A) a model airplane kit B) a pair of shoes C) an x-ray machine D) a bicycle

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