When athlete Bruce Jenner completed his journey to become a woman in 2015, public opinion was divided as to whether he should have utilized the media to publicize his transgender life

Which of the following value creation processes means sharing the brand "good news" and inspiring others to use the brand?

A) staking B) badging C) evangelizing D) justifying E) milestoning

Which of the following is a major disadvantage of using the Internet as a marketing channel?

A) It is less effective for complex products. B) It lacks convenience and practicality. C) It cannot be used to reach a wide audience. D) It is considered expensive. E) It causes the company to lose direct contact with customers.