According to the American Management Association, dealing with excessive and unimportant e-mail and text messages in the workplace can lead to
a. decreased employee conflict and stress.
b. increased productivity.
c. improved morale.
d. concentrating on the urgent rather than the important.
d. concentrating on the urgent rather than the important.
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Once a firm decides to enter the international market, what is the next step in the decision-making process?
A) deciding on the marketing organization B) deciding on the marketing program C) deciding how to enter the market D) deciding how to adapt the product to the new market E) deciding which markets to enter
Buzz and viral marketing both try to ______
A) use unethical methods to popularize a brand B) market products by providing free samples to customers C) create a splash in the marketplace to showcase a brand D) induce impulse sales by displaying products close to the pay counters E) market products to customers without their knowledge