Buzz and viral marketing both try to ______
A) use unethical methods to popularize a brand
B) market products by providing free samples to customers
C) create a splash in the marketplace to showcase a brand
D) induce impulse sales by displaying products close to the pay counters
E) market products to customers without their knowledge
C
Business
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To use the competitive style of conflict management, a person must give primary concern to the needs of the other party
Indicate whether the statement is true or false.
Business
A(n) ________ game occurs when each player selects an optimal strategy that does not result in an equilibrium point when the minimax criterion is used
A) optimal strategy B) pure strategy C) mixed strategy D) best strategy
Business