Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their auto body shops to use Glasis paint is an example of how a company uses ________

Roy really disliked his job. He forced himself to go to work each day out of fear of losing his only source of income. Roy was working mainly because of

a. negative reinforcement. b. operant conditioning. c. positive reinforcement. d. intermittent reinforcement. e. continuous reinforcement.

Because Reliable Tool has only a few customers, the sales force manager wants to make satisfying customers throughout the sales process as important as making large sales

Which of the following is the best strategy for the Reliable Tool sales manager to adopt in order to motivate the sales force to focus on customer satisfaction? A) paying the sales force on a straight commission B) making commissions a large portion of each salesperson's compensation package C) creating a recognition program for salespersons with the highest ratings on customer surveys D) organizing the sales force by product line E) organizing the sales force by industry