Reading your work aloud ______.

A. is not important
B. has value only for broadcast writers
C. has value for all writers
D. is a waste of time

C. has value for all writers

Communication & Mass Media

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Research has shown the most effective communication is between one sender and one receiver

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is a good reason why a copywriter needs to understand design?

a. You might have to fill in for the art director at a client meeting b. The creative idea should engage the audience visually and verbally c. No one reads the words anyway d. Duties of designers and writers are virtually interchangeable nowadays.

Communication & Mass Media