Which of the following is a good reason why a copywriter needs to understand design?
a. You might have to fill in for the art director at a client meeting
b. The creative idea should engage the audience visually and verbally
c. No one reads the words anyway
d. Duties of designers and writers are virtually interchangeable nowadays.
b. The creative idea should engage the audience visually and verbally
Communication & Mass Media
You might also like to view...
If your speech is well planned and rehearsed, ________
A) you shouldn?t use presentation aids B) you must use presentation aids C) presentation aids can enhance your speech D) both B and C
Communication & Mass Media
______________ behaviors describe member conduct in which individual needs are put ahead of both the group's goal and other members' needs
a) Disruptive b) Task c) Social Maintenance d) Participation e) Group
Communication & Mass Media