When developing a sales training program, sales managers must consider:
A. Who should be trained
B. Whether the training should be on-the-job or formal
C. What should be the primary emphasis in the training program
D. How should the training process be structured
E. All of the above
Ans: E. All of the above
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An unincorporated group of subscribers who operate through an attorney-in-fact to provide indemnity insurance for each other is called
A) an unauthorized insurer B) a fraternal benefit society C) a surplus lines insurer D) a reciprocal exchange"
You are the advertising campaign manager for Health Express, a new fast-food restaurant that caters to the health-conscious. Which of the following messages would be LEAST effective in communicating product benefits?
a. Eating at Health Express will make you healthier. b. Health Express has hamburgers made from lean buffalo meat. c. Even your children will love Health Express's baked fries. d. Health Express allows you to eat a quick, nutritious meal.