You are the advertising campaign manager for Health Express, a new fast-food restaurant that caters to the health-conscious. Which of the following messages would be LEAST effective in communicating product benefits?
a. Eating at Health Express will make you healthier.
b. Health Express has hamburgers made from lean buffalo meat.
c. Even your children will love Health Express's baked fries.
d. Health Express allows you to eat a quick, nutritious meal.
Ans: b. Health Express has hamburgers made from lean buffalo meat.
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