Between 1989 and 1994 the poverty rate went _____.

The role that dead capital plays in a country's economic growth is that

A) growth increases since the firms using the dead capital are using it for free. B) growth increases because the dead capital is replaced with more technologically efficient capital. C) growth neither increases nor is impaired by dead capital. D) growth is impaired since the capital cannot be allocated to its most efficient use.

Karen is attempting to put into words the key idea that encapsulates what her company's brand is intended to stand for in its target market's mind. Karen is writing a __________.

A. positioning statement B. sales promotion C. mixing elements D. brand equity E. leaky bucket