Karen is attempting to put into words the key idea that encapsulates what her company's brand is intended to stand for in its target market's mind. Karen is writing a __________.
A. positioning statement
B. sales promotion
C. mixing elements
D. brand equity
E. leaky bucket
Answer is A. positioning statement (Positioning statements are built by finding the target audience for the product or service you are trying to support. Then, come up with a simple, clear way to tell that audience why your product is different from and better than what your competitors are offering.)
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The above table shows Homer's utility from boxes of doughnuts. As Homer's consumption of doughnuts increases, his
A) marginal utility is positive and increasing. B) marginal utility is positive but decreasing. C) marginal utility is negative but increasing. D) marginal utility is negative and decreasing.
A decrease in the demand for eggs caused by concerns over cholesterol is most likely attributable to which demand shifter?
A) income B) prices C) consumer preferences D) prices of other goods