A _____ sample is a sample in which every element in the population has a known statistical likelihood of being selected
a. quota
b. probability
c. judgment
d. convenience
ANSWER: b
A probability sample is a sample in which every element in the population has a known statistical likelihood of being selected. Its most desirable feature is that scientific rules can be used to ensure that the sample represents the population.
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When a marketer tries to alter consumers' beliefs about her company's brand to get the consumers to rethink a purchase decision, she is using ________
A) psychological repositioning B) competitive depositioning C) positioning D) repositioning E) biased positioning
Five years ago, Shannon decided to start investing monthly in the common stock of ABC Telecom Company. Her financial well-being will be harmed if the price of ABC Telecom stock drops significantly
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