When a marketer tries to alter consumers' beliefs about her company's brand to get the consumers to rethink a purchase decision, she is using ________

When confronted with a decision, managers should utilize ________, which includes these four questions: “Is the proposed action legal? If yes, does the proposed action maximize shareholder value? If yes, is the proposed action ethical? If no, would it be ethical to take the proposed action?”

a. Maslow’s hierarchy of needs b. the stakeholder’s value statement c. Bagley’s ethical decision tree d. the Sarbanes–Oxley Act of 2002

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What will be an ideal response?