A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language
Fill in the blanks with correct word.
ANSWER: one-brand-name
A one-brand-name strategy is not possible when the brand name has a negative or vulgar connotation in the local language, when the brand is owned by someone else, or when the name cannot be pronounced in the local language.
You might also like to view...
The ________ is known for its versatility and is very popular with marketing researchers
A) continuous rating scale B) Stapel scale C) semantic differential scale D) Likert scale
Doggie World concept tested an idea for a new chew toy that would entertain dogs while simultaneously cleaning their teeth. Dog owners were pleased with the results. The next stage in developing the new product concept is ________
A) idea screening B) marketing strategy development C) business analysis D) product development E) test marketing