What is one reason a retailer might avoid the use of newspaper advertising?
a. little demographic selectivity
b. high individual market coverage
c. year-round readership
d. absence of geographic selectivity
Ans: a. little demographic selectivity
Business
You might also like to view...
While MPR typically serves the marketing function of an organization, what other two internal constituencies of an organization does MPR serve?
What will be an ideal response?
Business
Someone who believes that moral decisions should be made such that the greatest amount of
good in total results from the actions, believes in which moral theory? A) Ethical fundamentalism B) Ethical relativism C) Rawls's distributive justice theory D) Utilitarianism E) Kantian ethics
Business