In the Target case study, why did Target send a teen maternity ads?
A) Target's analytic model confused her with an older woman with a similar name.
B) Target was sending ads to all women in a particular neighborhood.
C) Target's analytic model suggested she was pregnant based on her buying habits.
D) Target was using a special promotion that targeted all teens in her geographical area.
C
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When Jen's company was looking to go global, the first thought was how much it was going to cost the company. Which of the following is not likely an additional concern that the company is to consider with going global?
A. The distance from local operations to headquarters. B. Economic considerations of the local area. C. Availability of qualified talent in the local areas. D. The quality of the infrastructure in the region.
Alternative interactive marketing techniques are designed to:
A) push products through the marketing channel B) replace traditional advertising, such as television, radio and magazines C) bring marketing to the forefront D) create experiences with a brand and not just simply purchases