Which of the following tracks the online behavior of website visitors and delivers advertising based on what the user appears to be interested in?
A) Behavioral targeting
B) Spam
C) The Federal Trade Commission
D) Remarketing
E) Implied claims
A
Explanation: A) Two ethical concerns that could produce new legislation are behavioral targeting, which tracks the online behavior of website visitors and serves up ads based on what they appear to be interested in, and remarketing, in which behaviorally targeted ads follow users even as they move on to other websites.
You might also like to view...
Financial statement users' demand for assurance is similar to that of a potential home buyer who hires a home inspector in that
A) The buyer [or user] pays directly for this assurance in both situations. B) There are often information asymmetry and conflicts of interest. C) The cost of obtaining information is not relevant. D) Independence is not relevant in either situation.
Which of the following is recommended when using suggestion selling?
A) Don't waste time suggesting low-profit items. B) Don't hesitate to make suggestions before closing the sale. C) Don't make suggestions until you have first satisfied the customer's primary need. D) Show the suggested item only if the customer seems interested and profit margins are high. E) Suggestion selling should be used to generate half again as much revenue as the primary product does.