Which of the following has the highest interest rate risk?
A) Bendix Corporation six-month commercial paper
B) a Southwest Airlines bond maturing in four years
C) a six-month money-market certificate at a federally issued bank
D) a 20-year U.S. Treasury bond
D
Business
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After creating a message strategy statement, the advertiser must develop a compelling ________ that will bring the message strategy to life in a distinctive and memorable way
A) creative concept B) customer strategy C) customer benefit D) execution style E) media vehicle
Business
What is a similarity between a demand draft and a trade acceptance?
A) both are examples of sight drafts B) both require credit to be extended to the buyer C) both have the drawer to be the payee as well D) both are considered two-party transactions
Business