After creating a message strategy statement, the advertiser must develop a compelling ________ that will bring the message strategy to life in a distinctive and memorable way

When depreciation is computed for partial periods under a decreasing charge depreciation method, it is necessary to

A. charge a full year's depreciation to the year of acquisition. B. determine depreciation expense for the full year and then prorate the expense between the two periods involved. C. use the straight-line method for the year in which the asset is sold or otherwise disposed of. D. use a salvage value equal to the first year's partial depreciation charge.

When OSHA develops a new standard, an employer:

A. has no right to challenge it until it has become final. B. has 30 days to request a hearing on the standard after it is published. C. may file an appeal with the Occupational Safety and Health Review Commission. D. may file an appeal with the Secretary of Labor.