What is setting a low price to attract many customers and deter competition called?

According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?

A) esteem B) energized differentiation C) relevance D) knowledge E) presence

Which of the following often forces the MNC to act in accordance with ethnocentric value systems?

A) moral universalism B) environmental policies in the home country C) public pressure in the home country D) media pressure