According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?

Lucky Louie is considering a NOW account that requires a $1500 minimum balance and pays .5% interest

What would be the opportunity cost if Louie needs to withdraw the required minimum balance from a savings account paying 2% interest? Compute the opportunity cost for one year. A) $10 B) $22.50 C) $25 D) $35

Because organizations recognize that direct contact is important, they often establish liaison roles giving specific functional managers the formal responsibility of communicating with managers in another function to solve common problems

Indicate whether the statement is true or false