Conversational rerouting is one of the most effective ways to deal with ineffective listeners

A day after one of the directors of a major beverage company was charged with insider trading, the PR department organized a survey to gauge public opinion about the company's products

What did the PR team fail to do? a) Consider timing and context b) Avoid loaded questions c) Carefully consider wording d) Avoid politically correct answers

The overall tone you present in your updates and communication online is called a ______.

A. brand personality B. brand voice C. brand position D. brand image