A day after one of the directors of a major beverage company was charged with insider trading, the PR department organized a survey to gauge public opinion about the company's products
What did the PR team fail to do?
a) Consider timing and context
b) Avoid loaded questions
c) Carefully consider wording
d) Avoid politically correct answers
a
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A keynote speaker is working on her convention speech and wants to be sure to provide closure with a clear ending. One good way to do this is to
a. include an orientation. b. request a particular response or action. c. refer back to the introduction. d. review each reference one more time.
Suppose Orson Welles’ classic “War of the Worlds” radio broadcast was aired today--and the public responded as it did in 1938. What would the program’s legal status be?
a) it would be completely legal; b) it would violate an act of Congress; c) it would violate an FCC regulation; d) it would violate state laws governing broadcast content; e) it would violate international agreements.