A trading-area analysis reveals that a retailer's trading area is strictly based on the trading area of a major department store anchor tenant in the regional shopping center. This can be explained by the _____
a. center's being in retail balance
b. center's being overstored
c. retailer's being a parasite
d. retailer having a small fringe trading area
c
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Cybil is insured under a key-person life insurance policy owned by Delta Corporation and then quits her job. Which of the following statements is NOT correct?
A) Cybil can convert the policy to an individual policy. B) Delta can surrender the policy for cash. C) Delta can keep the policy in force. D) Delta can assign the policy."
Depth interviews suffer from many of the disadvantages of focus groups and often to a greater extent. Which of the following disadvantages is not shared with focus groups?
A) Skilled interviewers capable of conducting depth interviews are expensive and difficult to find. B) The lack of structure makes the results susceptible to the interviewer's influence. C) The data obtained are difficult to analyze and interpret. D) All of the above are shared with focus groups.