With rare exception, the primary goal of most U.S. mass media is to

"Ethos" refers to _____

A) the perception a listener has of a speaker's credibility B) a speaker's credentials, in terms of education C) a speaker's stated goodwill toward the audience D) the relevant experience a speaker has for her or his topic

Regarding eye contact, speakers should a. make eye contact with the audience generally

b. none of the above. c. make eye contact with all the members of the audience. d. look at their notes.