"Ethos" refers to _____

A) the perception a listener has of a speaker's credibility
B) a speaker's credentials, in terms of education
C) a speaker's stated goodwill toward the audience
D) the relevant experience a speaker has for her or his topic

A

Communication & Mass Media

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Speakers can best enhance their ethos by citing lay testimony

Indicate whether the statement is true or false

Communication & Mass Media

Meaningful eye contact should be made and sustained with individual audience members:

A. not at all; it's rude to stare B. for at least 5 seconds C. for at least 4 seconds D. for at least 3 seconds E. for at least 1.5 seconds

Communication & Mass Media