one way in which consultative selling attempts to create value is by making the purchasing process easy for the customer

________ is an arrangement in which two established brands collaborate to offer a single product or service that carries both brand names.

Fill in the blank(s) with correct word.

In discussing the structure of the marketing research industry, your authors define an internal supplier firm as one which:

A) makes research decisions based primarily upon information supplied by the internal reports system B) has its marketing research provided by an entity, such as a marketing research department, within the firm C) is organized in a staff relationship to other internal departments D) provides syndicated services but only to members of the syndicate E) provides marketing research obtained from records of the Internal Revenue Service