The branch and bound method can be used for 0-1 integer programming problems by adding a ________ 1 constraint for each 0-1 variable

A customer who reports that Lexus is the first car he thinks of in the "luxury automobile" category is describing a:

A) top-of-mind brand B) top-choice brand C) quality choice brand D) top-of-industry brand

Retailers benefit from co-op advertising in all of the following ways, except:

A) they can expand their advertising program at a low cost B) benefit from the image of promoting a national brand C) attract new and additional customers to their store because of national brands D) receive money in advance to cover the costs of advertising