Retailers benefit from co-op advertising in all of the following ways, except:
A) they can expand their advertising program at a low cost
B) benefit from the image of promoting a national brand
C) attract new and additional customers to their store because of national brands
D) receive money in advance to cover the costs of advertising
D
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In terms of the sales presentation, the ________ approach strives to discover customer needs during the first part of the sales presentation and then provides solutions to those needs during the second part of the sales call
A) mission-sharing B) need-satisfaction C) problem-solution D) stimulus-response
Knowledge management (KM) benefits organizations because it ________
A) allows distributors to work within the company premises B) allows suppliers to work according to the organizational policies C) enables employees to solve problems and rectify mistakes later D) improves process quality and increases team strength