When "positioning the product" the writer expresses the appeal creatively in an attempt to differentiate a product from direct competitor by carving out a special niche for the advertiser in the minds of the potential customers

Surveys indicate that we spend about ________ of our workplace communication time in listening, yet only ________ of our typical communication training is focused on listening

A) 15%, 30% B) 30%, 80% C) 45%, 00% D) 95%, 05%

You call your parents to ask to borrow $500 because you are short this month. They refuse, as you expected, so you ask if you can at least have $100 because you’re strapped for cash. They agree to send you $100. What sequential persuasion strategy did you use?

a. Foot-in-the-door b. Door-in-the-face c. Pregiving d. Rewarding