Which of the following best describes the term "Madison and Vine"?
A) utilizing the slice of life style of advertising
B) emphasizing reach over impact in advertising
C) using social media for advertising a brand
D) merging advertising with entertainment
E) voicing social concerns through advertising
D
Business
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________ require the respondent to construct a response in the form of a story, dialogue, or description
A) Association techniques B) Expressive techniques C) Construction techniques D) Impression techniques
Business
From plotting a political campaign to promoting a product to confronting a crisis, the first step in solving any public relations challenge is to ________
A) conduct research B) plan a programmatic initiative C) go with your gut D) ask your team what their intuition is
Business