People's perception of credibility is the same no matter what the situation or what their cultural or experiential background

A grand campaign is organized by a PR firm to recruit undergraduates for the Institute of Legal Education, a private institution

In order to learn the effectiveness of the campaign, the institution wants the PR team to measure in terms of creating awareness among the students and the impact on their responses and attitude. What is this process called? a. Benchmarking b. Researching c. Budgeting d. Measuring

A good way to save research time is to narrow the topic when you select it.

Answer the following statement true (T) or false (F)