A grand campaign is organized by a PR firm to recruit undergraduates for the Institute of Legal Education, a private institution
In order to learn the effectiveness of the campaign, the institution wants the PR team to measure in terms of creating awareness among the students and the impact on their responses and attitude. What is this process called?
a. Benchmarking
b. Researching
c. Budgeting
d. Measuring
A
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Social influences on perception include
a. gender/sex and occupational roles. b. gender and culture. c. personality and sex. d. career/occupational roles and personality.
Ben had to give the same presentation to two groups of people. Yesterday the group consisted of 100 people. Tomorrow the group will only be approximately 15 people
How might Ben change his message and delivery style for tomorrow's presentation? A. Move the presentation to a smaller room and use a more conversational style. B. Use more enhanced visual aids and a better sound system. C. Involve the audience less by using a more lecture oriented style D. Ben should not change his message at all because both groups have the same demographics.