Zodiac Inc. is one of the leading producers of designer bags in its country. The company is considering shifting some of its production to India. Which of the following could have prompted this move?
A) People in India prefer imported designer bags.
B) Zodiac can target a niche market of high-profile consumers who have a high income.
C) Zodiac can improve its market share if it can offer better prices than its competitors.
D) People in the home country have an ethnocentric approach.
E) Market research indicates that Indian consumers have a low per-capita income.
C
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__________ perspectives on motivation are concerned with the thought processes by which people decide how to act- for instance, how employees choose behavior to meet their needs
What will be an ideal response?
History shows that as many as 75% of all new products fail; this is mostly because:
a. They were bad products b. There were environmental problems (e.g., poor economy) that caused them to fail c. They were marketed poorly d. The entrepreneurs that introduced them were lazy