History shows that as many as 75% of all new products fail; this is mostly because:
a. They were bad products
b. There were environmental problems (e.g., poor economy) that caused them to fail
c. They were marketed poorly
d. The entrepreneurs that introduced them were lazy
Answer: c. They were marketed poorly
Business
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According to the text, the data preparation process begins with checking the questionnaires for completeness
Indicate whether the statement is true or false
Business
Which of the following best describes pricing objectives?
A) The need for the company to compete B) An indication of the company's social and ethical concerns C) A reflection of the company's image D) The ability of a firm to generate revenue E) The goals of the seller achieved by pricing products
Business