Which of the following best describes pricing objectives?
A) The need for the company to compete
B) An indication of the company's social and ethical concerns
C) A reflection of the company's image
D) The ability of a firm to generate revenue
E) The goals of the seller achieved by pricing products
Answer: E
Explanation: E) Pricing objectives are the goals that sellers hope to achieve in pricing products for sale. Some companies have profit-maximizing pricing objectives, others have market share pricing objectives, and still others are concerned with pricing for e-business objectives.
You might also like to view...
The root cause of gray market activity is ________
A) a firm's inability to control production and distribution costs B) a significant difference in price between national distributors C) the dominance of substandard products in local markets D) a large enough difference in price of the same product between two countries
A tariff is a customs duty or tax on imports that functions as a trade barrier
Indicate whether the statement is true or false.