In order to work towards winning a format war, a company should:
A) refrain from aggressive marketing and advertising.
B) ensure that there is a limited supply of complementary products.
C) develop its own killer applications.
D) keep the prices high even if the customer demand is extremely low.
E) refrain from cooperating with competitors under any circumstances.
C
Business
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Because many services involve a process of continuous interaction between the service organization and the customer, what is an important strategy?
a. relationship marketing b. affiliation marketing c. patronage marketing d. interactive marketing
Business
Nonwage and nonsalary forms of compensation paid to employees by an organization are called incentives
Indicate whether the statement is true or false.
Business