Robyn, an employee atSocial Media, Inc, is laid off. Before he leaves, he e-mails Social Media's marketing campaign to Tweets & Trades Corporation, Social Media's competitor, without permission. This is
a. a sneaky but legal method of competing with a business rival.
b. a secretive but lawful way to exact revenge on a supervisor.
c. a simple, legitimate attempt to create a job opportunity.
d. a theft of trade secrets.
D
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Arnaut finds his top salespeople hold reasonably consistent views concerning which activities are most important but his low-performing salespeople do not have similar views. Arnaut could consider
A. Less restrictive supervision B. Eliminating time allocation schedules C. Using the high performing salespeople as a model for the others D. Hiring only experienced salespeople E. Recruiting inexperienced salespeople that can be trained from the beginning to have accurate expectancy perceptions
The three criteria that determine whether a brand association can truly function as a point-of-difference include desirability, ________, and differentiability
A) discrimination B) customerization C) implementation D) deliverability E) demand