A speech of award presentation should not be longer than

A PR campaign’s plan ultimately strives to ______.

a. drive audience action or change b. connect a targeted audience with the correct message c. control the timing of targeted messages d. produce data on audience reactions to messages

Answer the following statements true (T) or false (F)

1. Evoking positive emotions in a persuasive speech is more effective than evoking negative emotions. 2. Claim, support, and warrant are three parts to the Verderber model explaining the form of everyday arguments. 3. Arguing from example includes citing events that have occurred that result in the claim. 4. Ad hominem arguments attack or praise the person making the argument rather than addressing the argument itself. 5. The fallacy of reasoning that occurs when a speaker weakens the opposing position by misrepresenting it and then attacks that weaker position is the false cause fallacy.