A PR campaign’s plan ultimately strives to ______.
a. drive audience action or change
b. connect a targeted audience with the correct message
c. control the timing of targeted messages
d. produce data on audience reactions to messages
a. drive audience action or change
Communication & Mass Media
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Your______ is the overarching goal of your speech
a. general purpose b. specific purpose c. central idea d. blueprint statement
Communication & Mass Media
According to Blake and Mouton, this management style puts concern for people above concern for production
A) country club B) authority-compliance C) team D) middle-of-the-road
Communication & Mass Media