Listening to your customers in order to develop a better product is an example of ______.
A. effective marketing research
B. effective distribution
C. promotion and public relations
D. market capitalization
effective marketing research
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Households with older children generally spend more on food, entertainment, personal care products, and education. This most likely reflects the influence of which of the following on purchase decisions?
a. Gender b. Opinion leaders c. Age d. Reference groups
The Affordable Care Act includes a provision designed to help small employers make health insurance coverage available to their employees
This provision allows small employers to reduce their federal income tax by a percentage of the employer's contribution to health insurance for employees. This subsidy, in the form of reduction of income taxes, is called a A) marginal tax rate. B) tax credit. C) tax bracket. D) tax deduction.