Households with older children generally spend more on food, entertainment, personal care products, and education. This most likely reflects the influence of which of the following on purchase decisions?
a. Gender
b. Opinion leaders
c. Age
d. Reference groups
ANSWER: c
How old a consumer is generally indicates what products he or she may be interested in purchasing. For instance, households with older children generally spend more on food, entertainment, personal care products, and education.
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The Stapel Scale is a modification of which of the following?
a. constant sum scale b. paired comparison scale c. semantic differential scale d. Likert scale e. Rank order scale
Parminder Singh supervises the sheet metal shop at Globetrotter Airlines. One of his employees was late for the second time this week and, in accordance with company policy, Parminder warned him that if he was late again he would be sent home without pay for the day. According to Luthans, Hodgetts, and Rosenkrantz, Parminder is performing which of the following managerial activities?
A) networking B) human resource management C) traditional management D) entrepreneuring E) routine communication