A crisis plan should be prepared as a guideline rather than as a heavily detailed process:
a. because managers want discretion in ordering specific actions.
b. because it is easier for everyone to remember guidelines than details.
c. for ease of recall and flexibility.
d. because crises are never so specific that details can be thought of beforehand
C
Communication & Mass Media
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A__________ premise is a claim about a general group of people, events, or conditions
Fill in the blanks with correct word
Communication & Mass Media
Public relations came of age with an event of the magnitude the world had never seen. That event was:
a) Ludlow Massacre; b) President Woodrow Wilson’s visit to Paris as the “prince of peace”; c) Light’s Golden Jubilee; d) liberation of women with their “torches of freedom” on Easter Day; e) Joseph Gobbel’s propaganda techniques during World War II
Communication & Mass Media