Public relations came of age with an event of the magnitude the world had never seen. That event was:

a)
Ludlow Massacre; b) President Woodrow Wilson’s visit to Paris as the “prince of peace”; c) Light’s Golden Jubilee; d) liberation of women with their “torches of freedom” on Easter Day; e) Joseph Gobbel’s propaganda techniques during World War II

c

Communication & Mass Media

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Those with the most power in a society decide what constitutes _____ capital, which are certain bodies of cultural knowledge and competencies that people need to function effectively in society

a. economic b. cultural c. critical d. social

Communication & Mass Media

Heavy television viewers are more likely to have beliefs that reflect the worldview portrayed by television, which is not equivalent to reality. In television entertainment programming, 77% of major characters that commit crimes perpetrate acts of violence, compared to roughly 10% of actually reported crimes. This is an example of __________

a. agenda setting b. cultivation theory c. supporting dominant social systems d. uses and gratification theory e. standpoint theory

Communication & Mass Media