Jessica is twenty-nine years old and spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio or read magazines at times. Jessica is most likely to be a:
a. tween.
b. Millenial.
c. Gen Zer.
d. baby boomer.
ANSWER: b
Jessica is most likely to be a Millenial. Millennials may be the most tech-savvy generation yet, spending more time surfing the Web and on social media than they do watching television, listening to radio, or reading newspapers, but they still use and value traditional media.
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The Stanley company wants Home Depot to carry all its tools but not the tools of its competitors so that Stanley can maximize its sales. But Home Depot carries a mix of tool brands so it can maximize the sales in its tool category. This misalignment of goals will likelylead to a(n) ________ channel conflict.
A) horizontal B) Independent C) conventional D) coercive E) vertical
According to Wheelwright and Clark, which of the following project types involve significant changes to existing products, systems, services, and processes?
A) alliances and partnership projects B) breakthrough projects C) derivative projects D) basic research projects