The Stanley company wants Home Depot to carry all its tools but not the tools of its competitors so that Stanley can maximize its sales. But Home Depot carries a mix of tool brands so it can maximize the sales in its tool category. This misalignment of goals will likelylead to a(n) ________ channel conflict.
A) horizontal
B) Independent
C) conventional
D) coercive
E) vertical
Answer : E) vertical
Business
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List the steps in conjoint analysis
What will be an ideal response?
Business
Which of the following statements about the effect of trade is false?
a. Exports are important in a microeconomic sense, in terms of balancing the trade account. b. The steady erosion of the U.S. share of total world export has resulted in a merchandise trade deficit. c. Through exporting, a firm benefits from market diversification. d. Exports can be instrumental in creating jobs.
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